Quotes

" Color affects visual merchandising by attracting 

people within the first five second which 

communicates an immediate association or emotion."

Mark Clifton

Visual Merchandising - Window Display

Michal Negrin windows 2013 Summer, Budapest

Louis Vuitton windows 2013 Summer, Budapest

The Hudson Bay window displays October 2011

Zara Window Display :
Leafless Autumn in Vilma 2011

LONGCHAMP Handbags Window DisplaySoho, New York City
2006

Yves Saint Laurent
Barneys New York on June 8, 2009

Hugo Boss (2012) in Paris

Top Shop in Various, Oxford St, Regent St, London 2010

Anthropologie Store, New York 2012

Givenchy , London , 2012

Chloé , Paris , 2012

Barney , New York , 2008

Jimmy Choo ，London ，2012

Prada windows, Milan 2012

Gucci, London 2011

Dior Window Displays - Manhattan, NY;
Holiday 2010

Springs 2012 , Chanel boutique on Las Vegas Boulevard

Harvey Nichols, Knightsbridge, London 2011

Burberry Christmas Window Display 2012 in Prague

Miu Miu , London , 2011

Visual Merchandising

Visual Merchandising

Visual merchandising, also known as merchandise display design, is a creative career that requires a well-developed visual sensibility, ingenuity and the ability to work well with others. Visual merchandisers may develop retail store display windows, as well as interior displays and decorative seasonal sales display designs. Clothing and accessories retailers often employ visual merchandisers, but other types of retailers and wholesalers also need the skills of this professional.

Merchandisers consider four elements key to achieving the goal of creating a positive shopping experience for consumers which is storefront ,  store layout , store interior and interior displays .As example storefronts must have a clearly identify the name and general nature of the store and give some hint as to the merchandise inside and all exterior signage .

Store layout is the ways that stores use floor space to facilitate and promote sales and serve customers. There are four distinct spaces which is selling space , storage space ,  personnel space and customer space . Which they have to made a general interior of the store , stockrooms and inventory , employee lockers and offices , areas of comfort and convenience for customers .

Besides, lighting was important but often overlooked element in successful store design . Light was helping in highlight merchandise and capture a mood of customer . Level of light can make a difference of look in a store and also bring out a different feeling to the customer .

In short visual merchandisers use design training and talent to develop and execute window and interior displays at retail establishments. They may also develop tradeshow and road show displays. Interior displays are typically designed to promote products and/or pricing. Some displays are basic and informative while others, especially at holiday time, may be more elaborate. Visual merchandisers may be called upon to develop their own ideas or to implement the designs of others.

Fashion

What is Fashion ?

Fashion. When you hear that word you may very well think of ditsy supermodels that strut around in thousand dollar name brand pieces of fabric. Or you could think of movies like Confessions of a Shopaholic, The September Issue, Coco Before Chanel, or The Devil Wears Prada. But what you most likely don't think of is an art, a career, a passion, or a lifestyle. Fashion can promote creativity, that it is very important in culture, society, and religion, and it can make you look and feel more professional.

Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion refers to a distinctive and often habitual trend in the style in which a person dresses or to prevailing styles in behavior  Fashion also refers to the newest creations of textile designers. The more technical term costume has become so linked to the term "fashion" that the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" means clothing more generally, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.