Visual Merchandising

Visual Merchandising

Visual merchandising, also known as merchandise display design, is a creative career that requires a well-developed visual sensibility, ingenuity and the ability to work well with others. Visual merchandisers may develop retail store display windows, as well as interior displays and decorative seasonal sales display designs. Clothing and accessories retailers often employ visual merchandisers, but other types of retailers and wholesalers also need the skills of this professional.

Merchandisers consider four elements key to achieving the goal of creating a positive shopping experience for consumers which is storefront ,  store layout , store interior and interior displays .As example storefronts must have a clearly identify the name and general nature of the store and give some hint as to the merchandise inside and all exterior signage .

Store layout is the ways that stores use floor space to facilitate and promote sales and serve customers. There are four distinct spaces which is selling space , storage space ,  personnel space and customer space . Which they have to made a general interior of the store , stockrooms and inventory , employee lockers and offices , areas of comfort and convenience for customers .

Besides, lighting was important but often overlooked element in successful store design . Light was helping in highlight merchandise and capture a mood of customer . Level of light can make a difference of look in a store and also bring out a different feeling to the customer .

In short visual merchandisers use design training and talent to develop and execute window and interior displays at retail establishments. They may also develop tradeshow and road show displays. Interior displays are typically designed to promote products and/or pricing. Some displays are basic and informative while others, especially at holiday time, may be more elaborate. Visual merchandisers may be called upon to develop their own ideas or to implement the designs of others.